Brand Activation & Teacher Engagement Program

ITC Classmate, India’s leading stationery brand was launching its new range of art property that could be leveraged every time a new product variant had to be launched.

For this purpose, ITC Classmate teamed up with Victor Tango, one of the most renowned and creative brand activation agency in India, to curate a property called the “Classmate Art Academy”.

Classmate Art Academy was a teacher engagement program where art teachers got a chance to add a few new strokes to their skill palette so that they could go back to their school, and pass on the learnings to their students in the school activation programme and encourage them to use the product too.