Classmate Spell Bee Season
Classmate wanted to create a school contact program with the help of school outreach agencies which would keep kids hooked and help them increase Classmate’s brand
awareness with the help of school program organizers in India. Hence they created a larger than life property in the world of spellings. Classmate Spell Bee is India’s largest spelling competition (India's largest school outreach programs). Being one of the pre-eminent
kids competitions in India, it ensures large kids engagement that helps the company in creating a greater impact
The objective of the property is to inculcate the habit of spelling correctly amongst school students in India as a part of/ through school activity amidst the enveloping epidemic of predictive and intuitive texting and writing on computers and phones.