Format Creators for SAB Family Club – Loyalty Program & Brand Activation

Sony Sab launched a program called “Sab Family Club” in lines with its brand tagline. This is an initiative which provided a once in a lifetime opportunity for its viewers to get an all access pass to all Sab TV event and show launches. Winners also got a chance to walk red-carpet with their favorite stars. Having proved its mettle as the most creative digital content agency, Victor Tango was trusted with the responsibility of managing and promoting this project by preparing branded content.