SBI Life Spell Bee Season 13
– 325,000 Participants
– 1025 Schools in 35 cities
– Integrated media campaign
– Televised on Discovery Network
– Largest property in the country for kids
– Calendar Event for children and schools
SBI Life wanted to create a school contact program with the help of school outreach agencies which would keep kids hooked and help them increase SBI Life’s brand awareness. Hence they created a larger than life property in the world of spellings. SBI Life Spell Bee is India’s largest spelling competition. Being one of the pre-eminent kids competitions in India, it ensures large kids engagement that helps the company in creating a greater impact.
The objective of the property is to inculcate the habit of spelling correctly amongst school students in India as a part of/ through school activity amidst the enveloping epidemic of predictive and intuitive texting and writing on computers and phones.