Show Launch Activation Zee Bandhan School Contact Program

Zee TV decided to conduct a large-scale school activation campaign to promote the launch of its new show 'Bandhan - Saari Umar Humein Sang Rehna Hai'. The show was about a little girl and her relationship with an elephant calf. In order to teach kids the importance of loving and caring for animals, a poster making competition with the themes ‘Love Animals’ and ‘Save the Animals’ was conducted in schools