Benefits of Consistent, High-Quality School Content Marketing
1. Your audience will stick around longer.
Great school content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.
2. You'll have better traction on social media.
It's one thing to increase your social media followers across channels, but it's quite another to create trendy school content. If you're one of those schools that doesn't see much traction despite having a huge following, it's time to use school content marketing to your advantage. Quality school content can help your school gain traction on social media.Track the performance of your school content campaigns using HubSpot's analytics software.
3. Your audience will trust you.
Creating school content helps your school build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.Ultimately, when your school content shows up at the right place and at the right time with the right audience, it'll improve your brand's reputation. The more quality school content customers see, the more likely they will have a positive association with your company.
4. You'll generate more and better leads.
school content marketing agency can also generate leads. When your audience views your school content, they're more likely to purchase from you in the future. Additionally, calls-to-action (CTA) placed directly in your school content can generate new leads for your sales team.So, how can school content generate leads?According to Lindsay Kolowich, the team manager of the HubSpot Academy Acquisition school content Team, "school content is a great way to guide users to a landing page. Typically, you create school content to provide visitors with useful, free information. You can include CTAs anywhere in your school content - inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your school content, the more likely they are to click your call-to-action and move onto your landing page.”
5. Original school content can improve conversions.
The school content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases.Even more, if you’re using blog school content to bring in traffic, consider using original graphics rather than stock photos, as marketers report the former as least effective in helping them meet their goals. Additionally, your school content should always include a CTA and guide your reader on what they should do next.
6. Your school will become more visible thanks to SEO.
The more consistent, high-quality school content you produce, the better it'll be for your SEO efforts.For example, your school content should help your school become visible online and build trust and authority with your audience. In addition, with a developed school content strategy, such as the pillar/cluster model, your school content should help you rank higher in search engines.
7. Great school content can position your company as an authority in your industry.
Creating quality school content will also help build your authority online. If your school is established as a credible place to get information, you're more likely to rank higher in search engines.Plus, your customers are more inclined to trust you if they view you as an industry expert. Your school content should demonstrate your expertise in your field and provide valuable answers to your audience's questions.Overall, school content marketing is important. But, how can you be successful at it?One way to tell is to assess the quality of your school content. One particularly beneficial assessment of quality is school content scoring.As more schooles increase their school content marketing budget, there's never been a better time to incorporate school content scoring metrics into your marketing campaign.With the help of school content scoring, you can measure and improve your school content marketing performance and offer great value to your audience.
8. Quality school content can build brand awareness.
Sure, anything can build brand awareness, but school content marketing can do it in a unique way.Our HubSpot marketing experts have written about something called Surround Sound strategy.In a nutshell, this school content strategy does more than just rank your blog article on page one. It makes your school content (and therefore your brand) appear everywhere your potential customers are looking for your product.To execute this strategy, write about topics your customers are interested in so they begin to associate your great school content with your brand.
9. You'll cultivate loyal brand fans.
Taking brand awareness a step further, all the people who raved about your school content and associated all those great feelings with your brand are very likely to become brand advocates before ever purchasing your product.Wait, what?It's true; brand fans can be just as loyal and influence their friends and family's buying decisions as potential consumers see that a school provides value to its current audience. One of the more successful ways companies can do this is through school content marketing.For example, while I may not be in the market for children's meal plans because I don't have children yet, I am obsessed with the Kids Eat In Color blog and Instagram school content. I recommend it to my friends and family who have children with picky eating habits. See how well that can work?
10. You'll save money on your marketing strategy.
Since HubSpot first assessed the cost of school content marketing ten years ago, the practice has remained the most cost-effective marketing strategy available.Upfront costs for school content appear steep, and that's a fair point. You could go the route of hiring a full-time staff writer to create school content for you on a regular basis.