– Awareness workshops across Mumbai by School Outreach Agency
– Product Sampling
– Brand positioning for hygiene
Tempo wanted to reach out to schools in order to promote its product amongst school kids and educate them about the importance of hand-washing with soap as an effective, simple, and affordable way to prevent disease. Tempo entrusted Victor Tango, one of the most creative brand promotion agencies for kids, with the responsibility of reaching out to schools, in order to promote the habit of hand-wash amongst school children. Students were trained on safe techniques for maintaining hand hygiene and were given tempo goodies in their school activity.