Disney Dum Laga Ke Naach – Gaju Bhai Style
– In this School Contact Program, Gaju bhai encourages kids to dance and stay fit
– 600,000 kids across 1200 schools
– 12 cities across Gujarat & Uttar Pradesh
Walt Disney wanted to reach out to as many kids as possible physically in order to ensure kids activation that will to inculcate a positive lifestyle amongst them. Hence they teamed up with Victor Tango, one of the prime agencies doing school events in India, to curate an exciting school contact program for kids.
Dum Lagake Naach was an unique kids activation program organized by Victor Tango, agency doing school events in India, where Disney’s lead Indian character – Gaju Bhai, along with a choreographer taught kids a fun dance routine that would help them stay fit.