– Mall activation in Mumbai, Goa and Kochi
– Attended by more than 25,000 kids and youth
– Photo opportunity with the trophy
– Workshop on freestyle football by India’s top freestyler and many football games
2017 was the first time when India was participating and hosting a FIFA tournament – the FIFA U17 World Cup!
Victor Tango being one of the leading agencies conducting kids events in schools and college contact programs, took the responsibility of making this experience more relevant and real for the masses.
A trophy launch tour, intended for marketing to kids was organized which was preceded by multiple activations for school kids and events for the under-17 target group. The kids activity started with school contact program on football training, inter school quiz on football and an interschool foosball championship across 25 schools in each host city.
The event concluded with a mega mall activation program where the trophy was launched in the best mall in every city over a weekend along with various kids and youth engagement activities.