– Movie promotion
– Family tree contest for school kids activation
– 100,000 students across 6 cities
Sony Pictures India, one of the production house giants wanted to promote the third installment of “Hotel Transylvania” in schools across India and perform marketing to kids. Sony got Victor Tango on board to design a school contact program to promote family bonding amongst kids. A family tree contest was conducted that included a massive kids engagement of 100000 students across 6 cities in India.