– On ground promotion for Mirchi Music Awards sponsor
– Hunt for upcoming signing talent
– In school audition and mall activation for finale
Radio Mirchi Sur Samrat is one of the prime kids competitions in India. It is an under 15 singing competition to search for the next singing sensation of Maharashtra and provide ‘little India’ an opportunity to shine on the global platform. This contest was conducted in 4 cities across Maharashtra in various schools as school contact programs and in malls ensuring mall activation.