Movie Promotion School Contact & Kids Engagement Program
Sony Pictures India wanted to promote the superhero movie “Spiderman” in schools across India for marketing to kids. Sony got Victor Tango on board to conduct a poster campaign in schools. Kids were asked to design and color spiderman asks as a part of the school activity. Spiderman epitomizes 2 important characteristics of hard-work and discipline, which every child should imbibe. The objective of the campaign that witnessed a large kids engagement
was to inspire kids to be their own superheros.