Spiderman Movie Promotion

Project Highlights

–  Movie Promotion
– Spiderman mask design 
– 1,00,000 students across 100 schools in top 6 metros

Project Gallery

Movie Promotion School Contact & Kids Engagement Program

Sony Pictures India wanted to promote the superhero movie  “Spiderman” in schools across India for marketing to kids.  Sony got Victor Tango on board to conduct a poster campaign in schools. Kids were asked to design and color spiderman asks as a part of the school activity. Spiderman epitomizes 2 important characteristics of hard-work and discipline, which every child should imbibe. The objective of the campaign that witnessed a large kids engagement was to inspire kids to be their own superheros.