– Show launch with school activation agency
– Poster making competition for kids
– 10 city promotion
Zee TV,one of the most reputed production houses of the country, decided to conduct a large-scale school activation campaign to promote the launch of its new show ‘Bandhan – Saari Umar Humein Sang Rehna Hai’. The show was about a little girl and her relationship with an elephant calf. In order to teach kids the importance of loving and caring for animals, a poster making competition with the themes ‘Love Animals’ and ‘Save the Animals’ was conducted in schools that saw kids engagement in huge numbers.