ZeeQ – Kids Activity & School Engagement
ZeeQ put together an interesting Do it Yourself Art & Craft workshop specially curated from their flagship show The Art Room. ZeeQ is the youngest channel in the children’s entertainment space that experiences high kids engagement in India. The Art Room is a DIY show designed to teach fun art and craft projects to children. Zee felt that taking The Art Room to schools would greatly help in encouraging self-expression and creativity in children. Keeping this in mind, Zee collaborated with Victor Tango as their our ground partner for designing branded content and curated a unique workshop for children. Reaching out to 700 schools across 20 cities, the school contact program
was met with an enthusiastic response from teachers and students alike in their school activity.